Saturday, March 24, 2012

The Boston Globe's Cinnamon Toast Breakfast

I would go over to the Friendly's for breakfast except it's closed.

"Doctors see ‘cinnamon challenge’ as recipe for disaster" by Beth Teitell   |  Globe Staff, March 24, 2012

It is known as “the cinnamon challenge.’’ You try to swallow a spoonful of cinnamon without drinking water - or vomiting - preferably as a video camera is rolling. It may sound like silly fun, but health professionals and a growing number of local school systems are warning parents that the practice can cause health problems including respiratory distress and choking.

The YouTube generation finds the trend hilarious. How else to explain the more than 10.9 million hits for a video of a woman with big gold earrings spewing cinnamon after a failed attempt? Or the 30,000 cinnamon-related videos on the website? The challenge has been around for years, but a video posted by two NBA players, and the growth of social media and camera-enabled smartphones, have sent it viral in recent months....

Even people old enough to know better are braving the cinnamon challenge - or using it as a public relations opportunity. Governor Pat Quinn of Illinois took the challenge on a radio show in February. During the 2011 NBA lockout, two Washington Wizards players, Nick Young and JaVale McGee, made a video of their attempts, showing Young triumphant and McGee coughing.

With celebrities treating it so lightly, it is no wonder youths see it as mere entertainment....

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Tasted more like s*** to me.