Asked about the members of Congress bird-dogging his events, Gingrich said it does not reflect well on Romney....  

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"Gingrich shows strength in conservative North Florida" by Michael Levenson  |  Globe Staff, January 29, 2012

MACCLENNY, Fla. - Far from the Cuban cafes and Art Deco nightspots of Miami sits this rural county seat named for a Confederate senator, where locals like bass fishing and dirt-track auto racing and identify more as Southerners than as Floridians.

“This isn’t Florida,’’ said Travis Barton, who owns Trav’s Barber Shop, a spacious strip-mall establishment where the mounted head of a deer that he shot greets patrons and the television is tuned to Fox News. “This is south Georgia.’’

Mitt Romney won deeply conservative Baker County in the 2008 Republican primary. But back then, he was running to the right of John McCain. Now, it is Newt Gingrich who may have the upper hand here, thanks to his Georgia roots and fiercely populist pitch. Romney’s Mormonism also concerns many in the heavily Baptist and Pentecostal county.

Like South Carolina, which Gingrich won, North Florida is a conservative proving ground and a barometer of the party’s passions. Winning the region is considered crucial if Gingrich is to carry the state on Tuesday and overtake Romney in the race for the nomination.

Stretching from the Gulf Coast city of Pensacola in the panhandle to Jacksonville on the Atlantic, the area includes liberal Tallahassee yet is still one of the most Republican regions of the state, where Tea Party movement activists and Christian conservatives play an outsized role in elections.

In Macclenny, the seat of Baker County, 30 miles west of Jacksonville, Gingrich is the talk of the town. Lois Adcock, who works at Studio One salon, estimated that 8 out of 10 of her customers - who include cattle ranchers, corrections officers at nearby Florida State Prison, and laborers at Northeast Florida State Hospital - are voting for the former House speaker.

“I would say Newt Gingrich would have the pull in Baker County, based on what I see and what I hear,’’ Adcock said during a cigarette break.

Unlike Romney, she said, “Newt can talk on both levels, because in Baker County, you don’t have a lot of wealth. You’ve got a few, but we’re more just everyday workers, middle-class people. And I think he cares about the middle class.’’

The county’s unemployment rate is 10.4 percent, compared to 9.9 percent in the state as a whole and 8.5 percent nationally. This month, the Food Lion grocery store announced it was closing, forcing 38 employees to scramble for new work. Downtown, some shops are plastered with “For Rent’’ signs.

“Nobody in Washington cares about the poor people!’’ said Lou Webber Sr., 78, pounding his fist on the counter in his auto shop, Webber Tire, where business is down 35 percent since last year.

Many worry that an effort by state lawmakers to privatize Northeast Florida State Hospital, the county’s largest employer, could lead to job cuts there. The Baker County Chamber of Commerce has been fighting the effort, despite its probusiness inclinations....

Ringed by fast food outlets and chain stores, Macclenny’s streets rumble with pickup trucks, and its small downtown includes a Christian thrift store, a Dixie Outfitters shop selling camouflage hats and Confederate flag T-shirts, and a Bargain Channel radio station where listeners can buy giant cans of boiled peanuts and discounted jewelry.

In 2008, Romney won Baker County, easily beating McCain, Mike Huckabee, and Rudy Giuliani. In the general election, McCain carried the county with a whopping 78 percent of the vote, compared to 21 percent for Barack Obama. Of Florida’s 67 counties, only two others gave McCain a larger margin of victory.

These days, Romney has not stirred much interest in the city of 14,000.

“There’s something about him that just doesn’t pan out,’’ Adcock said. “I don’t know if it’s his faith that worries me, because I don’t know anything about the Mormons. But he just doesn’t interest me, even when I listen to him. Newt does.’’

Barton said his customers don’t care that Romney has a stable family while Gingrich has a history of marital infidelity.

“They’d rather forgive a Christian for all his dishonest relationships than go with a Mormon,’’ he said. “North Florida is the Bible Belt.’’

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Romney’s strength in the area lies in Jacksonville, the financial heart of the region, and St. Augustine, a resort haven, which have more “Chamber of Commerce Republicans’’ than the rural communities of North Florida, said Matthew T. Corrigan, chairman of the political science department at the University of North Florida in Jacksonville.

Romney, he said, has tapped into former governor Jeb Bush’s fund-raising networks in the area, rounding up prominent backers such as John D. Rood, a wealthy Jacksonville investor and former ambassador to the Bahamas.

“Romney has financial connections here, in terms of fund-raising, he has an electoral history here, and if he doesn’t win here, I think it’s going to be a tough day for him,’’ Corrigan said of North Florida.

One Romney supporter in Macclenny, Tom Rumsey, an 82-year-old retired activities director at Northeast Florida State Hospital, said he likes the former Massachusetts governor’s combination of business and government experience.

He said he was dismayed, but not surprised, that Romney’s Mormonism is a stumbling block in the community.

A Pennsylvania native, Rumsey recalled that when he started working at the hospital more than two decades ago, two employees threatened to “take me out’’ because he was not from the area.

“There is prejudice here - it’s all over the country - but here it’s just more blatant,’’ he said. “It’s changing, but it’s a slow process.’’

Like a lot of small communities in North Florida that vote Republican in presidential elections, registered Democrats outnumber Republicans in Macclenny. That is a vestige of the era before Civil Rights, when conservative Democrats ruled the South. Since the 1980s, when the Democratic Party began embracing abortion rights and gay rights, Republicans have been gaining here.

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“Historically, the rural South has been registered Democrat, and it’s taken people a while to get around and change their registration,’’ said Donald Marshall, chairman of the Baker County Republican Party. “For the most part, the people that live in Baker County are extremely conservative, and that’s the way they vote.’’

As the primary draws near, interest in the race is rising. About 100 voters a day have been streaming into the local elections office, in a former bank, to cast early ballots. On Wednesday, Dorothy Horton, 64, cast her vote for Gingrich. She made up her mind during the last debate in South Carolina, when Gingrich blasted CNN host John King for asking about his marital history.

Gingrich “got a little bit angry,’’ and showed “he’s somebody who’s going to fight for us,’’ Horton said.

“I was in the living room with my husband,’’ she said, “and I said, ‘I got my man.’ ’’

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Related: Mitt Romney jumps ahead in Florida

The Republican presidential candidate has a double-digit lead in Florida with the primary just two days away, new polls show.

Also see: Romney could have edge with Fla.'s early, absentee voters