It's because I shit my pants laughing so hard:
"Hanesbrand will buy Maidenform for $547m" by Mae Anderson | Associated Press, July 25, 2013
The merger comes as traditional bra and underwear makers are facing tough competition from specialty stores such as Victoria’s Secret that focus on frilly designs and newer rivals like Spanx that make shapewear that promises to control and smooth out bulges....
Bras, which are as much about fashion as they are about function these days, are the biggest sellers in the intimate apparel arena, making up about 48 percent of all sales, according to IBIS World.
The bra and underwear industry has growth spurts when new trends come along. Think: boy shorts three years ago, for example, or shapewear over the past two years. But Americans have cut back on their shopping habits since the recession.
Well, that is finally over, or so I am led to believe -- even as I discover even more lies!
The rich gained far more and the rest of the 99% actually got less than I was told?
‘‘It used to be women invested in their intimates, now they’re investing either in their bra wardrobe or panty wardrobe,’’ said Marshal Cohen, chief industry analyst with The NPD Group....
And they called it libera$ion!
--more--"
