Thursday, May 2, 2013

Life i$ But a Dream(works)

I'm rowing the posts out as fast as I can, folks.

"DreamWorks buys YouTube network" Associated Press, May 02, 2013

GLENDALE, Calif. — DreamWorks Animation SKG Inc. is buying AwesomenessTV, a YouTube teen network, for about $33 million in cash as it looks to tap into the popularity of online content.

DreamWorks said Wednesday that AwesomenessTV founder and chief executive Brian Robbins will continue to direct growth at that company while also developing a DreamWorks branded digital family channel.

I hate to say it, but it will be brainwashing inculcation and indoctrination.

The deal includes the possibility of additional cash payments of up to $117 million if certain earnings targets are reached in 2014 and 2015.

The deal is expected to close this month.

AwesomenessTV features talk shows, scripted and reality programs, and sketch comedy. The company has released a movie with AMC Theaters and expects to have a television show on Nickelodeon.

After what occurred at the Boston Marathon, what with the drills going live at the first site (I'm still not sure about the second site, looks like a real one there, but I'm not omniscient) along with the "reality" programming, how can you tell the difference (never mind the clues in the video regarding 9/11)?

Its network of more than 57,000 YouTube channels has 14.4 million subscribers. The more than 1 million videos on the network have been seen 809 million times.

Benjamin Mogil, an analyst with investment bank Stifel, Nicolaus & Co., said in a research note that the purchase was ‘‘strategically prudent’’ and likely ends the possibility that DreamWorks will buy a pay TV channel as an outlet for the animated content from its franchises such as ‘‘Kung Fu Panda’’ and ‘‘Madagascar.’’ He said the acquisition will likely hurt DreamWorks’ earnings per share in the short term.

I must be dreaming in this age of golden profits that keep on rolling in.

Rachel Egan, a spokeswoman for ad-buying network TubeMogul, said the purchase ‘‘seems like a broad recognition by DreamWorks that their younger audience — like the rest of us — are increasingly streaming content online, on mobile devices and in social media.’’

And here I am reading newspapers and blogging away on this site (which hit an all-time high in hits yesterday. I THANK all of you who read something here and gave me that time).

The announcement came a day after DreamWorks announced quarterly earnings that beat analysts’ expectations on both revenue and profit, although both showed a decline....

That last part isn't good, and neither is the fact that I AM NOT GIVEN a DOLLAR AMOUNT for the latest reported profit!

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NEXT DAY UPDATEYouTube says it’s a post-TV phenom

Mine is off right now.