Plain and $imple:
"Positioning foods as natural has become a marketing advantage, regardless of whether it brings any nutritional benefits. Part of the attraction for customers is that they feel better about what they’re eating."
Remember green con$umeri$m?
"Panera swears off artificial ingredients" by CANDICE CHOI | AP Food Industry Writer June 04, 2014
NEW YORK — Panera says it will remove artificial colors, flavors, sweeteners, and preservatives from its food by 2016, a reflection of the growing distaste people are showing for such ingredients.
The chain of bakery cafes, which has about 1,800 US locations, is making the pledge as part of a ‘‘Food Policy’’ it is unveiling on Tuesday that outlines its commitment to ‘‘clean’’ and ‘‘simple’’ ingredients.
Why were they not before?
The announcement comes at a time when Panera Bread Co. is facing slowing sales growth and working to jumpstart its business through a variety of means, such as revamping the sometimes confusing way people order and get food and switching baking hours to the daytime to create a homier feel in cafes.
In this age of economic recovery?
The unveiling of Panera’s sweeping ‘‘Food Policy’’ also underscores how positioning foods as natural has become a marketing advantage, regardless of whether it brings any nutritional benefits. Part of the attraction for customers is that they feel better about what they’re eating, sometimes because they don’t feel as guilty about how many calories they’re consuming.
OMG! They think we are stoo-pid!
That's the only reason for serving up this insulting plate of -- I'm sorry, but I don't know what to call it other than what it is -- shit.
--more--"
Maybe I will just get a sub.
I may not be back after lunch, readers. More and more the Globe is ta$ting like $hit to me.
Maybe I will be back to wa$h up and that's all.
