You gotta love their new menu:
"Burger King’s latest new item is taking a stab at Chipotle Mexican Grill Inc., which is still reeling from a string of foodborne illness outbreaks. The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce, and pickles inside a flour tortilla, will be sold nationally beginning Aug. 15. A queso sauce replaces the mayonnaise from the hamburger. The burrito-burger mashup may help the chain attract Americans who are eating at Chipotle less after E. coli and norovirus outbreaks sickened dozens across the United States."
They are also a front for dealing drugs from what I read.
"Burger King, the restaurant chain backed by 3G Capital and Warren Buffett, will begin selling deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading, part of a trend toward blending fast food with well-known snack brands. The new product, called Mac ‘n Cheetos, emerged from a partnership with PepsiCo Inc.’s Frito-Lay, the snack empire that owns Cheetos, Doritos, Ruffles, and other chips. The move mimics the strategy of Yum Brands Inc.’s Taco Bell, which introduced a taco with a Doritos shell in 2012. Mac ‘n Cheetos will be sold for about eight weeks or until supplies run out, said Burger King."
That sure looks healthy, huh?
"Restaurant Brands International Inc., the owner of Burger King and Tim Hortons, reported second-quarter sales for both chains that trailed analysts’ estimates, lending credence to speculation that the fast-food industry is entering a slump. Burger King has relied on new food and meal deals to try to draw customers in a fiercely competitive market. The company recently started selling Mac n’ Cheetos, deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading. Earlier this year, Burger King added grilled Oscar Mayer hot dogs to its menu, along with an Egg-normous burrito and Chicken Fries Rings. Total revenue in the quarter was little changed at $1.04 billion, in line with analysts’ $1.05 billion average projection."
Where can one get a simple burger in Bo$ton?
So how did you like the first bite?