"Banks eye Boylston Street for new branches; Even as lenders close branches, new ones open in prime neighborhoods" By Todd Wallack | Globe Staff, April 14, 2012
Boylston Street has become ground zero as banks battle for market share in prime neighborhoods that have a mix of upscale shoppers, wealthy residents, and professional workers.
Though banks are
shrinking their overall number of branches across the country
to cut costs, industry executives say they are
continuing to maintain or add branches in top locations to attract new customers, especially the
affluent. And even though customers increasingly bank electronically, they still look for brick-and-mortar branches when they first open accounts. Also, branches in busy locations serve double duty as virtual billboards, trumpeting the banks to everyone who passes by....
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It really is a banker's paper.
