Tuesday, July 16, 2013

The Boston Globe's G Rating

Just giving you a trailer.... 

"Film industry experts say studios are aggressively steering G audiences to the more lucrative PG movies. As society has grown saltier and more accepting of crude language, crazy violence, and even sexual references and innuendo, studios are increasingly confident that parents of young children will find a few seconds or minutes of risque scenes or language in children’s films acceptable....

“From an industry perspective this is all about marketing,” says Paul Schneider, a film and TV director and chairman of the Department of Film and Television at Boston University. “It has nothing to do with morality plays. It is about the industry’s conclusion that films rated to either extreme — too harmless or too adult — don’t attract big enough shares of the market to make them worth their production costs.”

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