DENVER — Some people in normally laid back Crested Butte, Colo., are not up for ‘‘Whatever’’ — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.
The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.
Secrecy has been part of the ‘‘Are you up for Whatever?’’ campaign from its beginning at last year’s Super Bowl when Arnold Schwarzenegger appeared in a spot playing table tennis with Don Cheadle.
Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.
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