Wednesday, January 21, 2009

Newspapers No Good For Google

Or anyone else, for that matter.

"Google to shut newspaper ad business" by Bloomberg News | January 21, 2009

SAN FRANCISCO - Google Inc., owner of the world's most popular Internet search engine, will close a business that sells advertising space in newspapers, saying the effort failed to deliver the impact it wanted. The program, which had attracted more than 800 US newspapers since it began in 2006, will stop selling ads on Feb. 28, Google said yesterday on its blog....

Spencer Spinnell, director of Google Print Ads, wrote on the company blog. "But as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems."

And that AIN'T the LYING, AGENDA-PUSHING PAPERS!

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Newspapers face crumbling demand for print ads as advertisers shift dollars to the Internet. The Minneapolis Star Tribune filed for bankruptcy last week, joining Tribune Co., which sought protection from creditors on Dec. 8.

And READERS FOLLOW!

Google's print ad customers included many of the biggest US newspaper publishers, such as The New York Times Co., Washington Post Co., Gannett Co., and Tribune Co. Times Co. is the parent of The Boston Globe, which also was part of the program.

No sympathy here, not until the LIES STOP!!

The program took bids from advertisers for newspaper space, with Google getting a cut of the sale. The company's goal was to make print ad prices more fluid, letting publishers charge rates that better reflect demand. Google will continue to devote a team to newspaper companies, seeking ways to help them make money online....

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Next thing you know they will be getting a bailout

Related: The Turbulent Trials of the Times and Tribune