I just won't be watching the brand.
"A business class on what it takes to be a player" November 17, 2011|By Shira Springer, Globe Staff
For 80 minutes, students discuss LeBron James and his brand, and debate his best marketing opportunities. By making James a case study Harvard Business School’s wildly popular “Strategic Marketing in Creative Industries’’ course provides a compelling lesson in what can determine success or failure in the volatile world of celebrity marketing....
This is what our kids are majoring in now?
The Miami Heat forward is but one study subject. Others include Lady Gaga, Real Madrid, Maria Sharapova, the NFL, Tom Cruise, and Radiohead. The course gives students virtual backstage passes to Hollywood, to the highest levels of European soccer, to arena concert tours, to all the important places where the cult of celebrity reigns and represents potential revenue....
I've learned enough.
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