Why does everything in my Globe taste like shit?
"Cheerios stands by TV ad showing mixed-race family" by Leanne Italie | Associated Press, June 06, 2013
NEW YORK — The 30-second ad features a black dad, white mom, and biracial child and produced enough vitriol on YouTube last week that Cheerios requested the comments section be turned off.
First of all, I'm suspicious of the whole premise regarding this article. Combine the fact that we are dealing with JouTube doesn't help, either.
This looks to me like nothing but stirring of the divisive pot. I can't believe anyone cares about mixed races at this point. I know I wouldn't have even noticed had the jewspaper not put this forward.
This week, the company is standing by the fictitious family, which reflects a black-white racial mix uncommon in commercials today, especially in ads on TV, at a time when interracial and interethnic couples are on the rise in real life, according to 2010 US Census data....
Camille Gibson, vice president of marketing for Cheerios, said it’s the first time the ad campaign that focuses on family moments has featured an interracial couple, with General Mills Inc. casting the actors to reflect the changing US population.
‘‘We felt like we were reflecting an American family,’’ Gibson said.
As a large company, Minneapolis-based General Mills is used to getting some degree of negative feedback and wasn’t surprised by the comments on YouTube, she said, but it was the first time the company requested the site turn the comments section off because of the vitriol.
The national ad will continue running as scheduled for several more months and Cheerios isn’t planning any changes, Gibson said. She declined to say whether the campaign would feature interracial ads going forward.
Overall, Gibson said, the feedback has been overwhelmingly supportive....
If it was overwhelmingly supportive why were the comments taken down?
Nothing like waking up to a bowl full of Boston Globe lies every day!
With millions of ad dollars at stake, how seriously do big companies like Cheerios take racist backlashes? Very, said Allen Adamson, managing director of the branding firm Landor Associates, but caving to critics is just as dangerous to a company as large as Cheerios.
‘‘Advertisers for many years always took the safe route, which was to try to ruffle no feathers, and in doing so became less and less authentic and real,’’ he said. ‘‘To succeed today, big brands like Cheerios need to be in touch with what’s authentic and true about American families.’’
The exact opposite of advertising!
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Cheerios is not the first brand to show a black and white couple with a biracial child....
Then WHAT is all the FUSS!!!??
Has it been MANUFACTURED and CREATED by the DIVISIVE PROPAGANDA SHEET known as my NEWSPAPER?
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Maybe I'll go out for breakfast today:
"Dunkin’ taking doughnut sandwich national" by Candice Choi | Associated Press, June 04, 2013
NEW YORK — Even as fast-food chains tout their healthy offerings, they’re also coming up with fatty new treats to keep customers interested. Case in point: Dunkin’ Donuts is adding a doughnut breakfast sandwich to its national menu this week.
The sandwich, which comes with fried eggs and bacon between a split glazed doughnut, will become a part of the permanent menu starting June 7. Dunkin’ Donuts tested the sandwich in select stores in Eastern Massachusetts in April.
Notably, Dunkin’ Donuts says the Glazed Donut Breakfast Sandwich clocks in at 360 calories, which is less than the 390 calories for the turkey sausage sandwich it recently introduced.
Dunkin’, based in Canton, Mass., is a unit of Dunkin’ Brands Group, which also owns Baskin-Robbins.
The latest concoction may seem to conflict with the push by companies to court customers with better-for-you offerings. Options like egg whites and whole grain bread have become common as fast-food chains scramble to attract people in their 20s and 30s, who they say want fresher, wholesome food.
That desire to give menus a healthier glow isn’t just lip service. Earlier this year, a report by the Hudson Institute found that lower-calorie options were a key indicator of growth at restaurant chains between 2006 and 2011.
But at the same time, companies know that indulgent new creations can generate excitement and a big sales spike.
Yeah, obesity is fine as long as it is corporate profits that are getting fat.
Taco Bell says its Doritos Locos Tacos helped lift sales at established restaurants by 8 percent last year.
Related: Slow Saturday Special: Pork Fried Rice
That's for lunch.
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"Glazed sandwich: Dunkin’ delusions" June 06, 2013
The Kennedys, volleyball, Necco wafers, the American Revolution — and now, to the list of Massachusetts’ gifts to the nation, we can add the Dunkin’ Donuts Glazed Donut Breakfast Sandwich. On Friday, just in time for National Doughnut Day (yes, really), the Canton-based chain will begin selling its newest offering — a sandwich made of fried egg, cherrywood bacon, and two halves of a glazed doughnut — in stores nationwide.
You’re welcome, America.
At a mere 360 calories, the sandwich is hardly the worst offender among the increasingly extreme dishes devised by national fast-food chains. Volcano Burrito, anyone? But the continued proliferation of these carbohydrate vectors raises the question: How can the same country that spends so much time at the gym also flock to food like the Monster Thickburger, the Double Down, and doughnut sandwiches?
Perhaps eating junk food has become a form of rebellion against health scolds. Maybe the forbidden-fruit allure of promiscuously unhealthy dishes has grown as more consumers obsess over their own weight. Either way, ask not what the Glazed Breakfast Sandwich can do to you — you probably don’t want to know.
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Isn't Dunkin' a sponsor of the Boston Red Sox?
