Thursday, June 13, 2013

The Globe and the New Media: Walking the Dog

"Lost pet? Technology comes to the rescue" by Michael B. Farrell |  Globe Staff,  January 15, 2013

Pet owners are increasingly turning to technology to keep track of, or find, their house pets. Devices such as infrared cameras and night vision monoculars that can ferret out a hidden pet are being used to supplement more established social media tools such as Facebook and Twitter to keep animals safe....

This I actually agree with. 

Figures on sales of tracking devices and other tech tools are not available, but Bob Vetere, the president of the American Pet Products Association, said electronics represent a growing part of the $56 billion that consumers spent annually on their pets. And he expects sales to only grow.

“We are helicopter parents and we hover over our kids all the time and now we are hovering over our dogs and cats,” he said.

There are not official numbers on missing cats or dogs in the United States, but the American Society for the Prevention of Cruelty to Animals reports that about 7 million pets are turned in to animal shelters annually. The small number of those reunited with their owners typically have identifying tags or tattoos in their ear, or were implanted with microchips that contain information on the pet and its owners, and can be read by scanners at most animal shelters and veterinarian clinics.

But the microchips cannot be used to track the animal’s location. For that, there are pet-tracking systems such as SpotLite GPS Pet Locator, Tagg the Pet Tracker, and location devices from the main makers of GPS technology, such as Garmin.

Systems such as Tagg and SpotLite run from $100 to $150 and typically include a tracking device about the size of a large wristwatch that is attached to the pet’s collar, and software that tracks the animal’s whereabouts on a computer or mobile device.

In December, Kim Chappell of Nashville, was at a training session in Boston for local medical company Abiomed Inc. when she received an alert on her smartphone that her Labrador, Bing-O, had strayed too far from home. Because Bing-O has a penchant for wandering, Chappell used the Tagg system to set up a safe zone around her neighborhood in rural Tennessee that would send alerts whenever he breached the perimeter. From Boston, Chappell called her husband, who followed Bing-O’s GPS track and brought him home....

Local author Dennis Lehane and his wife, Angela, turned to Facebook when their beagle, Tessa, disappeared from their Brookline yard on Christmas Eve. On a special Facebook page, the Lehanes asked people to help hand out flyers at transit stops in Brookline or help search different neighborhoods. They got a huge response.

“I saw people, both friends and strangers, act with total selflessness on behalf of a dog they’d never met or barely knew,” Dennis Lehane said. “They gave up their time, they went out in the cold, they asked for nothing in return.”

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Also seeTechnology glitches confound hound handlers at SPI 

Related: Flabbergasted at Boston Globe Flatulence 

Must be the dog.