I'm going to start cutting back, and the fir$t thing I need to do is $kip breakfa$t:
"Dieters move past calories, food makers follow" by Candice Choi | Associated Press April 11, 2014
NEW YORK — Obsessing over calories alone has left dieters with an empty feeling.
It's the hunger pains from less portions costing more.
The calorie counting that defined dieting for so long is giving way to other considerations, like the promise of more fiber or natural ingredients. That is chipping away at the popularity of products like Diet Coke, Lean Cuisine, and Special K, which became weight-watching staples primarily by stripping calories from people’s favorite foods.
Part of the problem: ‘‘Low-calorie’’ foods make people feel deprived. Now people want to lose weight while still feeling satisfied. And they want to do it without foods they consider processed.
Kelly Pill has been dieting since her son was born in 1990. But the 54-year-old resident of Covina, Calif., made changes to her approach in recent years. She doesn’t eat Lean Cuisine microwavable meals as often because she doesn’t find them that filling. She also switched to Greek yogurt last year to get more protein.
It’s not that people don’t care about calories anymore. Nutritionists still say weight loss comes down to burning more calories than you eat.
But dieters are sick of foods that provide only fleeting satisfaction and seem to make them hungrier.
Actually, they do. There is some sort of chemical in the high fructose, rot gut corn sugar they flavor everything with that makes you hungry even though you are full of junk food.
Now pass the soda and chips!
The new thinking is that eating foods with more protein or fat will make dieters less likely to binge later, even if they are higher in calories.
‘‘People are recognizing that it’s not enough to just go on a diet and lose weight. Nutrition comes more into play,’’ said Margo Wootan, director of nutrition policy at the Center for Science in the Public Interest, a health advocacy group.
Many top brands are trying to keep up with the trend:
And the corporate concerns involved?
Kellogg, Nestle’s, Coke, Pepsi, and.... Weight Watchers?
Time to $top eating, sorry.
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Hey, I'm not complaining in anger about the corporate fare, folks; I'm just recognizing the look and smell of what it is and choosing not to eat.
