In the old English sense:
"Britain may ban branded tobacco pack" by Robert Hutton and Gabi Thesing | Bloomberg News April 04, 2014
LONDON — The British government plans to outlaw branded tobacco packaging as early as next year, following a report that showed it could lead to a modest reduction in smoking among children.
There’s no reason that legislation cannot be introduced before the next general election, due to be held by May 2015, Health Minister Jane Ellison said when introducing the findings of a plain packaging review by a pediatrician.
Such a move would bring Britain into line with Australia, where all cigarette packages have been sold in uniform packages since Dec. 1, 2012. The governments of Ireland, Scotland, and New Zealand also propose to ban branded packs, while European authorities are taking a tougher stance. On Feb. 26, the European Parliament voted to require that cigarette packs feature a combined pictorial and text alert covering 65 percent of the front and back, and banned cigarettes and roll-your-own tobacco with characterizing flavors.
Britain will undertake a final consultation with the tobacco industry before making a decision, Ellison said.
Cough, cough, cough, what?
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