"Maine town hosts 33d annual tribute to Moxie soda" by James Sullivan | Globe Correspondent July 10, 2014
LISBON, Maine — This weekend, the town of 9,000 will welcome as many as 50,000 visitors, most clad in matching orange T-shirts — the color featured on Moxie labeling — for the 33d annual Moxie Festival. It’s a four-day celebration of the carbonated beverage that many Mainers consider a symbol of the state’s unique character, and which has been the state’s official soft drink since 2005.
I thought sodas were bad for obesity.
Today, after decades of declining sales, the brand is all but unknown in many parts of the country, but it retains a strong following in Maine....
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Also see: Malaise About Maine
Another guy with moxie not as well liked.
