"JetBlue makes pitch to Sox fans; Promotions may help the loyal follow their team" by Nicole C. Wong, Globe Staff | December 19, 2008
JetBlue Airways Corp. is teaming up with the Red Sox. The airline's first pitch is a nine-hour sale that starts at 9 a.m. today, with one-way fares as low as $9 in honor of the team's legendary No. 9 hitter, Ted Williams.
The airline, known for providing every passenger with a leather seat and a personal television screen, is becoming the team's official marketing partner through 2011, winning the rights to advertise at Fenway Park, paste its logo on the Sox's website, and plaster the team's red-stocking logo on JetBlue's marketing materials.
To create buzz, JetBlue is launching the fare sale on routes between Boston and all of the other cities it serves that are near American League ballparks - for travel between Jan. 6 and Feb. 10, with some restrictions. The carrier is also dreaming up contests, airline ticket giveaways at games, and vacation packages that would allow members of Red Sox Nation to follow their favorite players to stadiums around the country, said Robin Hayes, JetBlue's chief marketing officer.
The partnership gives JetBlue, which already is the marketing sponsor of the LA Dodgers, Buffalo Bills, Orlando Magic, and Boston Marathon, another way to jockey for more passengers at Logan International Airport in Boston....
--more--"You know, until the war-promoting, agenda-pushing papers and the enviro-cultists start PROTESTING the WAR MACHINE and NASCAR, well, I don't want to hear the.... what's that? Whatcha say?
"NASCAR coverage was also expanded on the cable channel New England Sports Network, which is owned by New England Sports Ventures, the parent company of the Red Sox and Fenway Sports Group. The New York Times Co., which owns The Boston Globe, holds a 17 percent stake in New England Sports Ventures."
Yeah, TELL ME AGAIN about GLOBAL WARMING and the ENVIRONMENT!!
What a CAST of F****** HYPOCRITES!!!!!!
