Monday, January 19, 2009

Marketing a President

It's ALL IMAGERY and P.R., huh?

"Big companies join vendors selling Obama trinkets

WASHINGTON - Companies ranging from global giants like soda and snacks maker PepsiCo to a local grocery chain offering cakes with Obama's face in icing are jumping on the commercial wave. Others, like home store Ikea, are hoping consumers take Obama's mantra of change to heart so much that they buy furniture. It is relatively rare for corporations leery of alienating consumers with any whiff of politics to associate themselves with a political figure, marketing specialists say (AP)."

Say hello to the Anti-Christ, Sig Heil?