Wednesday, July 18, 2012

An Avid Reader of the Boston Globe

Not me.  I'm hardly reading it anymore.

"Avid selling two divisions, will trim workforce by 350; Consumer line fell short for audio-video firm" by D.C. Denison  |  Globe Staff, July 03, 2012

Avid Technology Inc., a Burlington company that makes equipment for recording music and video, said Monday that it will shed 350 jobs, or 20 percent of its workforce, as it abandons consumer product lines that have performed poorly in recent years.

Avid’s digital editing software suites have become the tools of choice for Hollywood productions, but its efforts to provide similar tools for consumers making videos and audio recordings have proved disappointing, company executives said in a conference call with reporters and analysts. As a result, Avid will sell two consumer products divisions, both based in California, to companies in Rhode Island and Canada.

An undisclosed number of workers would keep their jobs with the new owners, but the rest would be laid off, Avid said. In addition, the company’s chief operating officer, Kirk E. Arnold, and principal accounting officer, Jason G. Burke, are leaving the company....

--more--"
 

Related: Avid sheds jobs, shifts focus