NEW YORK — Procter & Gamble is just one of the major companies that pay millions of dollars for Olympic sponsorships and marketing surrounding the Olympics in an effort to attach their names to the high-profile event.
The 2008 Olympics in Beijing was the most-watched event in US television history....
P&G is focusing on its most profitable markets such as the United States, Mexico, Germany, and Brazil, among other countries. It’s also scaling back on introducing new products in some emerging markets such as China, rolling back some price increases and cutting costs.
The company, based in Cincinnati, also is counting on its Olympics campaign to drive sales in its most profitable countries. P&G worked with retailers in those markets to create multibrand displays in stores, supported by television and print advertising. It also plans to air the P&G corporate television spots....
In the United States, P&G’s corporate campaign kicked off in April with its first ‘‘Thank You, Mom’’ television spot. It also has a dedicated ‘‘Thank, You Mom’’ Facebook page and app that allows people to send ‘‘Thank you’’ messages to their mothers....
--more--"
Also see: Few Massachusetts spectators expected at London Olympics
Nordstrom to launch Topshop in 14 stores
Update: P&G board affirms support for CEO
Related: Procter & Gamble plans more job cuts
