Friday, February 12, 2016

Big Breakfast

Globe took me to Dunkin'!

"Dunkin’ Donuts to roll out new deals" by Candice Choi Associated Press  February 04, 2016

NEW YORK — Dunkin’ Donuts, feeling sidelined by a discounting fight in the fast-food industry, is planning to jump into the game with its own deals.

The coffee-and-doughnut chain said Thursday that customer visits slipped at US stores open at least 18 months in the last three months of 2015.

I'm not going anymore; I had to make budget cuts.

CEO Nigel Travis blamed the loss on aggressive promotions at burger chains, which he said were sparked by McDonald’s highly anticipated rollout of all-day breakfast.

Oh, the myths under which we live.  

Whadda ya' mean the full morning lineup won’t be available all day

Remember "Falling Down?" 

I'm not seeing the crossover, either. 

Dunkin' is now a burger joint?

Wendy’s, for instance, launched a ‘‘4 for $4’’ deal in October, which Burger King later one-upped with a ‘‘5 for $4’’ offer. McDonald’s more recently introduced its ‘‘McPick 2’’ deal that lets people pick two items for $2.

I love the jingles coming from the TV (click).

To win back customers, Travis said Dunkin’ is planning three national value promotions of its own for 2016, and meeting with franchisees next week to finalize plans. He compared the situation to the political system, noting that presidential candidates such as Donald Trump and Bernie Sanders, if elected, would need to get Congress to go along with their plans.

Must you profane my breakfast with such talk? 

Think I'll skip the next Globe invite.

‘‘We have to figure out how to bring franchisees along,’’ Travis said.

His remarks were a reference to the tensions that pricing can cause between fast-food companies and their franchisees. Companies make money by getting a percentage of sales at restaurants, while franchisees have to think about whether the prices they charge will cover costs like food ingredients. As such, franchisees don’t always like discounts.

Subway chief advertising officer Chris Carroll, for instance, said he got support for a $6 Footlong promotion this month by telling franchisees it was a one-time offer to ‘‘kick traffic into restaurants.’’ He said it wouldn’t be a recurring promotion like the chain’s famous $5 Footlong, which was introduced in 2008 and was last advertised nationally two years ago.

You know, I no longer ride the Subway, either. The two trips a month is down to none. Haven't been there in over six months. Can't even remember last time.

For Dunkin’, finding the right national price promotion could be tricky because the popularity of its menu items varies more by region. In the Northeast, the company sells more drinks, while other markets rely more heavily on doughnuts.

Some offers around the country could provide clues on what Dunkin’ has in store.

Aaaah, I don't need to see a menu. 

The chain has been offering sandwiches for $2.99 in the afternoons in Boston. In Chicago, it has been advertising an ‘‘All Day Value Menu’’ that features 99-cent hash browns and a muffin for $1.49. It has also been offering two egg-and-cheese sandwiches for $3 in the city.

That should be good for the cholesterol, obesity, and other health problems that don't seem to really matter when it comes to bu$ine$$ and adverti$ing.

Least it will keep you whole.

Travis noted that even in the afternoons, Dunkin’s breakfast sandwiches outsell its lunch sandwiches.

‘‘Breakfast is something people are willing to have all day. Not many people are willing to have a hamburger at 6 a.m.,’’ he said. 

Is that McDonald's next great idea? All day dinner?

For the last three months of 2015, Dunkin’s sales at established US stores fell by 0.8 percent. The chain forecast sales would rise up to 2 percent for 2016.


During the holiday season in this age of recovery and job growth spouted by government and pre$$? 

How could that be?

Dunkin’ Brands Group Inc. reported a loss of $8.9 million, or 10 cents per share, for the fourth quarter. Excluding one-time items, earnings were 52 cents per share.


The company, which also owns Baskin Robbins, said total revenue rose 5.5 percent to $203.8 million. The figure was boosted by new store openings.

But they lost nearly $9 million dollars?


Isn't Dunkin' the official coffee of the Bo$ton Red $ox and Globe owner John Henry?

Related: U.S. owners bow to fan pressure over ticket prices

Imagine if that happened at a Sox game.

Also see: US economy added fewer jobs in January

Bit of acid reflux there.