"Toy makers have begun developing a new category of board games that embrace, not avoid, our smartphone habits. Gone are the days of hunched shoulders and rolled dice. Today the focus is on creating moments of zany physical comedy that can translate into viral moments ripe for sharing online — a phenomenon that is contributing to a surge in game sales.
It’s called the “YouTube effect.” Games have seen a 20 percent spike in sales this year, and are the fastest growing category of toys, and that’s before sales during the busy holiday season are tallied, said Juli Lennett, a toy industry analyst with the NPD Group....
I don't want to play a game!
