Saturday, May 9, 2015

Sunday Globe Special: Wrangling Ahead

Thought I would jump into it and get a head start on tomorrow with some clean up:

"Wrangler makes comeback as shoppers rebel against skinny jeans" by Lindsey Rupp Bloomberg News  May 03, 2015

Skinny jeans are out. Wranglers are in.

No more Jeanezz?

The Western-themed jeans brand, known for dusty cowboy commercials in the 1980s, is making a comeback as more consumers seek roomier pants.

Yeah, I heard something about that?

Wrangler is courting shoppers with the tagline “Life is Comfortable,” capitalizing on the shift from ultratight jeans and other restrictive attire. But Wrangler’s parent company, VF Corp., isn’t relying on nostalgia to fuel sales. The company has introduced new product lines that feature four-way stretch, wicking, and sweat-controlling technology. It also has turned to athletes to tout the brand, with an ad starring Drew Brees.

The company is also coping with a shift to athleisure — the trend of people wearing gym clothes as streetwear. When athleisure clothes took off in recent years, it began to hurt denim sales across the industry. So Wrangler set out to make its jeans as comfy as yoga pants or sweats.

Yeah, I look around me and wonder when pajamas became fashionable attire.

While the shift primarily affected women’s sales, the company wanted to update its men’s jeans to address the changes, VF Corp. chief executive Eric Wiseman said.

The company, based in Greensboro, N.C., sells its jeans through retailers like Walmart Stores Inc. and J.C. Penney Co.

Scott Baxter, president of Jeanswear Americas at VF Corp., said in an interview innovation will continue to be a hallmark of Wrangler products....

Time for me to let this out.


Maybe you would like to try on a skirt instead?