"rebranding will cost upwards of $1 million"
For a frikkin' sports stadium?
So how much they pay for the original?
"For Garden, another new label; Home of the Celtics, Bruins giving up its middle name" by Jenn Abelson, Globe Staff | April 16, 2009
.... $6 million a year....
Also see: What's In a Name?
The rebranding will cost upwards of $1 million and involve changing the outdoor signs, installing new templates for the ice logo, refinishing the parquet basketball floor, and replacing small details such as business cards, according to John Wentzell, president of the TD Banknorth Garden. "It's a fairly complex process," Wentzell said....
Yeah, LOOTING GENERALLY IS!
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