Saturday, September 6, 2014

Slow Saturday Special: SILLI ISIS Has Invaded Southern California

It is front page news:

"In California, Dunkin’ Brands is launching a major invasion that will start with five full-service coffee shops planned this year."

I just felt the earth shake, although the reporter's self-internalization of their ma$ter's values with the endless war terminology no matter what the issue barely raises a ripple with me anymore.

"Dunkin’ Donuts in Calif. is a big hit" by Jack Newsham | Globe Correspondent   September 05, 2014

There are many transplanted New Englanders in the general area of Santa Monica. The seaside city was the longtime hideout for James “Whitey” Bulger. And it is the home to Sonny McLean’s Irish Pub, a Boston-themed bar. 

I'm sure the region has loved that notoriety.

Californians with Northeast roots appeared to made up a significant part of the line waiting for the grand opening of the Dunkin’ store in Santa Monica. Even the local franchise owner, Gary Haar, comes from New Jersey.

Richard Larson, an engineering systems professor at MIT who studies queueing and enjoys Dunkin’ Donuts, said it didn’t take an expert to understand why people would line up. The first people in line, he said, could brag about it to their friends through social media (they did, under the hashtag DunkinLA).

Please, people, get a life!

And then there’s the shared experience: Patient customers could socialize with other people near them in line.

Notice how the actual person-to-person interaction is now of second concern?

“I think if an In-N-Out Burger opened in Boston, you’d have lines going around the block in less than a day,” Larson said, referring to the popular hamburger chain with 290 locations across the Southwestern United States.

Expansions of popular food chains into New England support that point. Krispy Kreme created a sensation in 2003 when it opened a store in Medford. Additional Krispy Kreme shops opened in other Massachusetts locations to similar fanfare, but all have since closed.

Yeah, that is a real $ucce$$ful bu$ine$$ model. 

Dunkin's rivals squashed like a donut?

More recently, customers waited for hours to place orders at the first drive-in Sonic restaurant in Massachusetts, which opened in Peabody five years ago.

That is "recent?"

******************

Johnny Hooper happily waited more than 31 hours to get an iced French vanilla coffee and some Munchkins....

Please stop talking to me.

--more--"

As usual, the BG morning coffee sucks!

Dunkin' is a major sponsor of the Boston Red Sox whose owner John Henry also owns the Globe. Just saying'. 

Get your letter yet, or is the Post Office really that bad?