Tuesday, February 10, 2009

MSM Magazines Staying on Rack

(You can't see the smile on my face; I never even look at them)

"Cosmopolitan remained the top-selling magazine at newsstands.... People was second.... Number three Woman's World..."

No wonder Amurkns are so ducking 'too-pid!!!!!!!!!!


"Newsstand sales of magazines drop 11%" by Associated Press | February 10, 2009

NEW YORK - Sales of US magazines at newsstands and other retail outlets dropped during the second half of 2008 as readers looked for ways to trim discretionary spending, but overall circulation was largely flat....

Although overall circulation was stable, the drop in single-copy sales translates to less revenue because publishers typically make more from newsstand sales than from subscriptions, which are sold at a discount but help publishers boost circulation totals to lure advertisers.

In some cases, publishers break even or take a loss on subscriptions after paying commissions, said John Harrington, publisher of The New Single Copy, a newsletter on the publishing industry. Single-copy sales are particularly vulnerable in an economic downturn because they rely on impulse buys at newsstands, supermarket checkout lines, and other retail outlets....

The recession also has weighed down ad prospects, already weak from the flight of readers to the Internet.

:-)

Several magazines have trimmed staff, and many have ceased publication.

:-)

U.S. News and World Report, which is privately owned, switched from weekly to biweekly and then to monthly within the past year. Cosmopolitan remained the top-selling magazine at newsstands.... People was second.... Number three Woman's World...

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