"Microsoft introduces enhanced search engine" by Dina Bass and Brett Pulley, Bloomberg News | May 29, 2009
Microsoft Corp. introduced a search engine with enhanced shopping, travel, and sorting features yesterday, an effort to show that Google Inc. can't do everything.
Related: Bonding With Microsoft
Microsoft chief executive officer Steve Ballmer unveiled the new service, called Bing, at a technology conference today in Carlsbad, Calif. The program will be available over the next several days, accompanied by the company's first broad advertising campaign promoting a search engine....
A shopping feature, for instance, lets users find product thumbnail photos and reviews. By clicking on one of the listings, users can view a table with pricing and shipping information from various sellers. A bar on the left side summarizes the main features mentioned in reviews and how well they scored.
Searching for a flight route will return predictions on whether fares will rise. The software will list the best deal and let customers book travel and hotels. Microsoft also is holding talks with Yahoo Inc. on a search agreement, Yahoo CEO Carol Bartz said Wednesday. A combination of the two companies' search units would give them about 30 percent of the market, making the search engine more attractive to advertisers.
How come nothing is really ever about YOU, Amurkn consumer?
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