My first suggestion would be tell the truth.
"Top European paper plans to introduce paywall" by Juergen Baetz | Associated Press, May 28, 2013
Or you can try that failed model.
BERLIN — Europe’s top-selling newspaper said Monday it will introduce a paywall for part of its online offerings starting next month....
The move comes as Europe’s newspaper publishers struggle to make up for lost advertisement revenue and shrinking circulation numbers....
Translation: Nobody likes a liar.
Bild’s online offering is currently Germany’s top news website — a position it hopes to defend by hiding only some content behind the paywall. The company decided against a metered paywall — which limits users to a number of free articles per month, a model championed by The New York Times.
Who cares? The Bild is a tabloid, although even they do some good reporting from time to time.
Instead, Bild will decide on a daily basis which articles or video products will be labeled as premium content that requires a so-called Bild plus subscription. It is planning to increase the share of paid content over time, hoping that readers will be increasingly ready to pay for it.
Nope. That's why I'm here. I pay for it so you don't have to.
‘‘We know it can also go wrong,’’ acknowledged Axel Springer CEO Mathias Doepfner. ‘‘But the tendency is clear toward pay models online,’’ he said, adding there is no choice but to seek new revenue streams to fund quality newsgathering and in-depth reporting.
Is that what you call what you are doing?
An additional service featuring video footage from soccer games will cost an extra $3.87 a month.
I'm sure it's worth every penny!
Bild’s move is the first significant attempt to make users in Europe’s biggest economy pay for reading their news online.
Doepfner said the company has no expectations for the new business to generate millions of euros in new revenues right away.
An increasing number of US newspapers also are starting to charge customers for online content; most recently The Washington Post announced the introduction of a digital subscription plan. The Boston Globe has a paid website, bostonglobe.com, and a free version, boston.com.
Trends in the European newspaper industry overall appear to follow those set by their US peers, with falling revenues leading to paper closures as readers switch to view their news online or on tablet computers.
Or they won't read the stuff at all, which I find happening more and more with myself (again).
Yes, folks, the pile of unread Globes has begun to grow again the last few days. I just don't want to read it anymore. It doesn't seem relevant or important anymore. What I notice is what is missing from it, not what is there. It's nothing but an exercise in agenda-pushing confusion.
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See?
