"Campaign to restore faith; Struggling automakers launch big ads aiming to bring back customers" by Sean Sposito, Globe Correspondent | June 6, 2009
Bankruptcy filings have damaged the image of American autos, with two of the country's biggest automakers fighting to restore consumer confidence in their companies - and their cars. But will their efforts be enough to lure buyers back?
Quick answer: No.
Using bailout money to build factories in Brazil and China did not go over well here, nor did the prior 30 years doing the same s*** only with Mexico.
Following very public financial troubles that led to the bankruptcies, General Motors Corp. and Chrysler LLC each have rolled out advertising campaigns aimed at doing just that....
WTF? HOW MUCH $$$ is THAT COSTING?
SCREW their AD BUDGETS!!!!!
THAT is NOT for what MY BAILOUT $$$s were to be used!!!!
The auto industry was the biggest spender on advertising in 2008, according to Nielsen Media Research. GM, the second-biggest advertiser in 2008 behind Procter & Gamble Co., according to Nielsen, spent more than $2.1 billion in advertising across all media in 2008, Ford spent more than $1.4 billion, and Chrysler about $1 billion.
ARE YOU KIDDING ME?
Here they were HEMORRHAGING MONEY and they WASTED $$$$ on their LOUSY COMMERCIALS? There is your SPORTS tie-in!
But some advertising experts say that GM and Chrysler will need more than ads to get people to buy their cars....
You GOT THAT RIGHT!!!!!!!
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