Never turned it on:
"With acquisition of Rdio, Pandora expands to on-demand music" by Ben Sisario New York Times November 17, 2015
Since it began 10 years ago, Pandora has been relentlessly focused on one corner of the digital music universe: Internet radio. Now it is moving into the world of on-demand music, competing directly with outlets like Spotify and Apple Music.
Pandora announced Monday that it intended to acquire the assets of Rdio, a highly regarded but struggling online service, for $75 million in cash. The deal, which requires Rdio to go through bankruptcy, means that Pandora would vastly increase the features it offers the 78 million listeners it has, and perhaps expand well beyond the United States.
Pandora’s plan for Rdio’s assets follows a string of other deals in recent weeks that have begun to transform the company. In October, Pandora paid $450 million for online ticketing company Ticketfly and reached a $90 million settlement with the recording industry over royalties for older recordings, an issue that has galvanized musicians.
Last week, Pandora struck a licensing deal with Sony/ATV, the largest music publisher, while hinting that the deal would help it substantially expand the way it delivers music to its customers.
“We have an ambitious plan for our future,” Brian P. McAndrews, the chief executive of Pandora, said Monday in a conference call with investors. The Ticketfly, Sony/ATV and Rdio deals, he said, will all help to make Pandora “the definitive source for music enjoyment and discovery globally.”
Related: Clo$ing Pandora's Box
$lammed it $hut!!!!!!!!!!!!!