And bankrupt.
"As circulation falls, paper goes glossy" by associated press | November 5, 2009
SAN FRANCISCO - With its circulation falling faster than any other major US newspaper’s, the San Francisco Chronicle is determined to set the pace in a flashier way: It’s about to become the first general-interest daily printed on high-quality glossy paper.
It's the LIES, stoo-pid, not the packaging!
The new look, scheduled to debut Monday, is part of the Chronicle’s effort to create a more visually appealing paper as readers turn to the Internet.
Ever hear the phrase DO NOT JUDGE a BOOK by its COVER?
You judge newspapers by their smell!
Besides making the Chronicle more pleasing to read, the magazine-style glossy paper could help the newspaper attract advertisers looking to make their products shine.
So, please, please, come and waste money advertising in something no one reads -- and will now probably cost more! You know, shit shines, too!
The Chronicle has been hard hit by the migration to the Internet....
NO ONE likes a LIAR!
Chronicle management says the newspaper is in far better financial shape than it was last year, when the publication lost about $50 million.
Same as the Globe!
Related: The Boston Globe Has Blocked Arteries
The turnaround has been driven by painful cost-cutting that eliminated hundreds of jobs this year and by higher newspaper prices.
Oh, DON'T WE KNOW IT, Globe workers!?!!!
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