I do my own.
"Company opens sports bar(ber)" by Callum Borchers | Globe Staff August 22, 2014
Boston’s newest place to catch the game isn’t a sports bar. It’s a hair salon called Sport Clips.
With a big-screen TV at every cutting station and athletic memorabilia on the walls, Sport Clips — which opened this month in the Financial District — barely resembles a conventional salon.
Hair products are kept in lockers, and seats in the waiting room are modeled after Fenway Park bleachers. But it’s not quite a barbershop, either. While Sport Clips aims to draw in men, co-owner Mitchell Muroff said he expects 1 in 5 clients will be women.
The Boston location is the second in Massachusetts for a national hair-cutting chain with more than 1,200 locations across the country. Muroff and Bill Sage, former owners of the Howard Johnson hotel near Fenway Park, opened a salon in Revere last year and plan four more in the state. They recently signed a lease in Chelmsford and are scouting additional locations in other Boston neighborhoods.
The Sport Clips strategy calls for attracting sports fans for whom getting a haircut is typically a drag. Clients can pass their time in the chair watching highlights or even live action — as long as it’s not a late-night game. The Boston salon closes at 8 p.m. on weeknights and 3 p.m. on weekends.
Sports might get people in the door, but Muroff hopes people will come back for the bit of pampering they receive. The Sport Clips signature haircut package, the $25 MVP experience, includes a tea tree shampoo, scalp massage, and hot towel facial treatment — all in a heated massage chair.
“It’s not a chore to come in here,” Muroff said. “It’s relaxing. It’s fast. It’s almost like a 20-minute vacation.”
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