The Goldman Sachs average?
Why not? Might as well call it what it really is.
"Dow Jones stock index might be for sale" by Associated Press | August 22, 2009
NEW YORK - The Dow Jones Industrial Average could get a new name.
The Wall Street Journal reported yesterday that its publisher, Dow Jones & Co., is considering selling its stock-market indexing business and has reached out to potential buyers. A sale of the unit would open the door for the new owner to rename the 125-year-old Dow Jones Industrial Average, one of the world’s best-known stock-market benchmarks.
Dow Jones & Co. is owned by Rupert Murdoch’s News Corp.
Oh, ole Rupe hurting for $$$, huh?
The Journal, citing unnamed sources, said the process is still preliminary, and could result in a joint venture or no sale at all.... The sale of a prime Dow Jones asset would be among the first since News Corp. bought the publisher in 2007 for $5.7 billion after a long effort to persuade the families that controlled Dow Jones & Co.
The Journal said sales process is being conducted by investment bank Goldman Sachs.
A Goldman Sachs spokesman declined to comment.
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Let's check the Goldman at this hour: DJI
