A private sale was underway....
Stuart is among the many consumers in this economy to reap the benefits of secret sales - whispered discounts and discreet price negotiations between customers and sales staff in the aisles of upscale chains. A time-worn strategy typically reserved for a store’s best customers, it has become more democratized as the recession drags on.
Then WHY ARE YOU TELLING US it is ALMOST or IS OVER, MSM?
What a band of S***-SHOVELING, LYING SCUM!!!!
The conventional wisdom is that the more consumers who know about a sale, the better for business. But that rule does not necessarily hold in luxury retailing.
“When you’re selling anything in luxury,’’ said David A. Schick, a managing director and retailing analyst with Stifel Nicolaus, “you’re selling exclusivity.’’
Had enough insult yet. American?
Rather than post big sale signs, which can mar a store’s reputation, high-end chains are trying to unload $3,000 handbags and $800 shoes by periodically telling customers that certain items are on sale, even if the price tags say otherwise. The stores also engage in the electronic equivalent of whispering in a customer’s ear: sending select customers e-mail alerts about private online sales.
Customers who subscribe to e-mail messages from Neiman Marcus, for instance, are regularly invited to “midday dash’’ sales. The two-hour, online-only sales promise 50 percent off luxury goods that can be bought only by clicking on a link in the e-mail message. Customers learn about the sale mere hours before it begins....
Such discreet sales preserve a brand’s veneer of exclusivity and help create a sense of urgency by limiting the time customers have to score a deal. Additionally, secret sales enable stores to discount their merchandise deeply without angering regular customers who may have bought at full price - the opposite of what happened last Christmas, when panicked department stores began selling in-season couture at fire-sale prices.
Have you HAD ENOUGH of the INSULTING ELITISM of the Boston Globe and AmeriKan MSM yet this Sunday, 'murka?
The eye-popping discounts led many consumers to question whether all that chic merchandise was worth the high prices in the first place.
Answer: IT AIN'T!!!!
“If you were a regular luxury shopper, you felt like a sucker,’’ said Karla Martin, a coleader of the North American retailing practice at Booz & Co., a management consulting firm. “If you just spent $800 on a Marni skirt and you run into somebody who spent $400, you don’t feel treated well as a customer. That was a disaster for retailers.’’
Well, F*** the DECEIVING elite retailers then!
What do you think has happened to the American people?
Another advantage of secret sales is that they require little or no advertising, so stores can privately cut deals with customers and publicly maintain that they do not discount their brands.
Therefore you would NEVER HEAR ABOUT IT, American.
Gee, sounds like a copy of the Boston Globe (pick a day).
“It gives them plausible deniability,’’ Martin said. “I think that is a much better approach in luxury than what happened over Christmas.’’
Don't you LOVE IT when BUSINESS LIES TO YOU, America?
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Why not? EVERYONE ELSE DOES!!!
