Tuesday, November 16, 2010

Boston Globe Calls Under Armour Audible For Tom Brady

Front-page stuff, folks (sigh and sob).

He didn't see the blitz from the blind side

"Callers reported “a huge crash,’’ followed by people screaming and crying, after the September car accident in the Back Bay involving New England Patriots quarterback Tom Brady, according to a newly released transcript of the calls from the Boston Police Department....

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Related: Tom Brady Globe's Top Story

Slow Saturday Special: Tom Brady is a Big Deal

He is 'round here!

"Big gain for Brady, straight from the retailing playbook" by Beth Teitell, Globe Staff / November 16, 2010

In corporate speak, Brady’s move to Under Armour, announced last week, is a win-win. The deal gives the 33-year-old quarterback not only a multiyear endorsement contract but an undisclosed stake in the company, which can provide revenue after he stops playing.

For its part, Under Armour has nabbed an international sports and style icon. The company is banking that the NFL’s biggest celebrity will build awareness of the brand and help propel Under Armour from a small, second-tier firm to a major player....   

Can Tom Terrific take Under Armour to the Super Bowl? 

Where's his Welker? Gathering Moss?

Under Armour may be an up-and-coming brand — its net income was $34.9 million in the third quarter, compared with $26.2 million in the prior year’s period — but it pales in comparison with Nike, whose income for its most recent quarter was many times greater at $559 million....  

That's what shoe factory prisons in foreign nations will do for you -- and then they sell for a $100 a pair over here.

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Also see: 

Tom Brady is Not Really Hurt


Tom Brady's Building Bonanza

Tom Brady Passes World's Woes to College Kids

Return of the King