Tuesday, June 30, 2015

Conservative Media Comes to Massachusetts

I don't even really know what that means, other than a false dichotomy meant to divide. The choice is either freedom or fa$ci$M now, not conservative-liberal or Democrat-Republican sides of the same corporate coin.

"Conservative media outlets see a market in Mass." by Callum Borchers Globe Staff  June 22, 2015

Massachusetts is known as a liberal haven — home of the Kennedys and birthplace of same-sex marriage. But it’s also become a new frontier for conservative media.

At least three right-leaning outlets — two talk-radio stations and an online newspaper — are setting up shop in this bluest of blue states, knowing not everyone will listen or read but betting that the overlooked, red-tinged minority will form a loyal following.

The sudden sprouting of conservative news and commentary in Massachusetts fits a national trend toward media fragmentation, with Republican-friendly content among the most common splinters, industry specialists say. From the Fox News Channel to “The Rush Limbaugh Show,” many stations and publications are deciding to target particular audiences and not even attempt to win broad appeal.

The strategy is not confined to conservative or even partisan media.

Related: Sour Grapes 

What more need be said?

************

Massachusetts isn’t bereft of conservative voices, with popular talk-radio personalities such as Dan Rea and Howie Carr, plus the opinion pages of the Boston Herald.

But in a state that has backed a Democrat in 18 of the last 22 presidential elections, it makes sense that new enterprises looking for a piece of untrampled territory would see opportunity on the right side of the media landscape, said Matthew A. Baum, a communications professor at Harvard University’s Shorenstein Center on Media, Politics, and Public Policy.

“This is a niche-marketing strategy, but there certainly are conservatives in Massachusetts,” Baum said. “You don’t have to be all things to all people to run a profitable media enterprise.”

Still, the conservative push seems to be coming all at once....

The Globe will tell you where to tune in. 

I'm going to tune out the rest, but you can still listen if you want.

--more--"

The Globe seems to still be living in the 50s. You can go get any news you want, and I would like to thank you, dear reader, for spending the time to come here and get this far. Decide for yourself what you think I am.