"Dairy Queen eyes massive Mass. expansion" by Megan Woolhouse Globe Staff March 13, 2016
In the world of frozen desserts, the choice never gets any easier: ice cream or soft-serve?
And soft-serve lovers in Massachusetts may rejoice, because Dairy Queen, the brand with the homespun image, is expanding in the Boston market — and beyond.
The company, owned by Warren Buffett’s Berkshire Hathaway Inc., said it will add 60 franchises to its repertoire of 33 in Massachusetts over the next five years, part of a US expansion effort that will build dozens of new “quick-service restaurants” in a state that loves its dairy.
New England is a region of ice cream lovers, the birthplace of brands such as Friendly’s, Brigham’s, and Ben and Jerry’s. New Englanders are reputed to eat more ice cream than people in other regions, although dairy industry trade groups don’t have statistics to back that up.
The International Dairy Foods Association, a trade group in Washington, said the average American consumes almost 22 pounds of ice cream per year....
Then I need to cut down my consumption.
Bit of a blizzard outside right now.
Maybe I'll just wait for the food truck instead.