Thursday, October 15, 2015

Quick Snapchat

I was talking about how great the economy was and then I was cut off.

"At Snapchat program unit, it’s curtains; Push for original content ends; 15-member unit disbands" by Brian Fung Washington Post  October 14, 2015

WASHINGTON — Snapchat, the app known for its disappearing messages, is stepping back from creating Netflix-style original content.

In a move that probably reflects its poor performance, the program has been shut down and the 15-member team responsible for it is being disbanded. Among those leaving: Marcus Wiley, a former Fox comedy executive whom Snapchat hired to run its program planning and development.

Nice way of saying laid off?

Snapchat’s ‘‘Snap Channel’’ was one of a number of content streams available on its app, on the Discover tab alongside partner channels from CNN, BuzzFeed, and ESPN, among others. As those companies ran their content on their Snapchat feeds, Snapchat itself produced shows such as ‘‘Literally Can’t Even’’ and ‘‘Pillow Talk,’’ a casual talk show set in a bedroom, with host and guests in their pajamas.

But the shows weren’t enough to keep the channel going. After less than a year, the company decided to shut down Snap Channel, a move that convinced Wiley it was time to go.

Snapchat’s partners will continue to run their content on the app.

The company said it plans to revisit the question of original content in a matter of months.

Until then, Snapchat will need to find other ways to grow.


I'm sorry, but I don't want to hear it.