Thursday, May 28, 2015

Recoding the Blog

"Struggling ReCode sold off to Vox Media" by Sydney Ember New York Times   May 27, 2015

NEW YORK — ReCode, the news website led by the veteran journalists Walt Mossberg and Kara Swisher, is being acquired by Vox Media, a deal that reflects the turmoil among digital organizations focused on covering the tech industry.

The all-stock deal would give ReCode access to a wider audience, something it has struggled to build since Mossberg and Swisher split off from The Wall Street Journal a year and a half ago. Both plan to stay with ReCode after the merger.

In March, Gigaom, an early site dedicated to coverage of Silicon Valley, closed after nine years because of financial problems. (It said Tuesday that it planned to restart in August after being acquired by Knowingly Corp.) Circa, a news aggregation startup, is trying to sell itself to a larger media organization after failing to raise more venture capital, said two people familiar with internal matters, though recent talks with companies like Twitter have fizzled. And Pando, a tech blog, has struggled to attract a large following despite its prominent writers. 

I'm getting thousands of views for complete crap. WTF?

Before its split from the Journal, ReCode was run as AllThingsD, which, since its founding in 2007, had built a following among tech executives. The site grew out of a popular conference business that became known for hosting tech luminaries like Steve Jobs and Mark Zuckerberg. The conference business continued to grow and was an attractive part of ReCode’s portfolio for Vox."

I have nothing more to say.