Just doesn't taste good anymore....
"Keurig Green Mountain, the Vermont company behind the K-Cup single-serve brewing revolution, has signed deals with Coca-Cola Co. and Dr Pepper Snapple Group to integrate the companies’ popular soda brands into the new cold brewing system.
“They are bringing Coca-Cola in on day one,” said Brian Holland, an analyst who follows the business for Consumer Edge Research in Stamford, Conn. “There’s a credibility with it. It’s a meaningful brand for a US audience, and on a global basis, Coca-Cola has won the world over.”
But Coca-Cola is more than just a licensing partner. It became Keurig’s largest shareholder after the companies signed a 10-year pact last year to collaborate on the cold-drink system. Until now, the at-home cold-brewing market has been dominated by the Israeli company SodaStream. Its carbonated beverage machines are widely available and offer brands like Ocean Spray, Crystal Light, and Kool-Aid."
That's enough sips. Reading the Globe is like drinking the corporate Kool Aid.
I know it's late in the morning, but I can drink coffee anytime.
UPDATE: Investors skeptical as Keurig Kold details released
$300 for a cold cup of coffee?